Global producer-distributor ITV Studios has struck a co-development deal with Japanese multi-platform entertainment company Nippon TV to create a new international format, expected to launch in 2021.
The two companies will work together on a number of development ideas before deciding which to produce in their respective territories and take to the global market.
Nippon TV will subsequently manage the distribution of the new format across Asia, with ITV Studios representing the show globally.
The agreement follows an announcement earlier this year that ITV Studios had acquired the international production rights for Nippon TV’s gameshow format Red Carpet Survival in territories where it had an unscripted production base.
Mike Beale (pictured), MD, Global Creative Network at ITV Studios, said in a statement: “With this deal, our relationship with Nippon TV goes from strength to strength. It combines both the creative and distribution resources from each of our businesses, allowing us to make the very best of our respective expertise. We are confident this will produce a number of exciting ideas and look forward to launching the brand new format in 2021.”
Mikiko Nishiyama, MD, international business development, Nippon TV added: “Our paths crossed with Mike and his team through our format, Red Carpet Survival, at MIPTV 2019. Since then, our partnership has evolved into this co-development partnership, and we are now on the same boat, creating new ideas to ride the next wave of international formats together.”