Fledgling independent distribution platform Special has raised a second round of financing and partnered with investment and advisory firm 30West.
The platform, which had its beta launch last week, is designed to offer filmmakers and distributors a solution for monetizing their projects and reaching a global audience.
Those behind the endeavor say it was established to equip those who may not otherwise have access to major media buyers or streaming platforms with the ability to effectively and professionally distribute and stream their work, controlling key elements of their releases, such as timing and pricing.
Publishers on the platform retain full ownership of their media properties and the service is free of exclusive licensing contracts and advertisers.
30West owns significant stakes in film production and distribution studios Neon and Altitude. The company has also packaged and financed feature and TV projects, including Netflix docuseries Tiger King.
Steve Burke, former CEO of NBCUniversal and film producer and venture capitalist David Fialkow of General Catalyst are also early investors.
Special co-founders Sam Lucas (pictured right) and Paul Burton (left) secured funding for the venture in spring 2020 through a $2.3 million series seed round led by Next Frontier Capital.
After building custom VOD platforms for clients through their former business Triple Tree Software, Lucas and Burton attracted venture capital from both software and entertainment investors.
30West said in a statement: “There is an obvious, growing need for more innovation across the film and television landscape, particularly in the areas of marketing and distribution. We are thrilled to have the opportunity to support Special in advancing their vision for empowering artists and distributors with technology which addresses this need.”