A3 Artists Agency has hired former APA alternative and factual programming agent Marc Kamler as partner in its alternative programming, digital media, licensing and branding division.
Kamler will play a pivotal role in the New York-, Los Angeles- and UK-based talent and literary agency’s efforts to ramp up its unscripted division and capabilities to support production companies across the linear and SVOD ecosystems.
The executive joins A3 with experience representing the creative and business interests of production companies, producers and intellectual properties globally.
Prior to A3, Kamler was a partner in APA’s alternative and factual programming division. He began his career as an agent at David Shapira & Associates before moving to the Broder Webb Chervin Silbermann Agency (which was later acquired by ICM).
“Our strategy during the shutdown has been to be deeply involved in verticals where we can be dominant,” A3 Chairman Adam Bold said in a statement. “Marc has the experience, relationships, and influence in the alternative programming sector to help us do just that. While much of the industry’s production has been disrupted by the pandemic, the addition of Marc is our forward-thinking, out-of-the-box way of keeping our clients working and helping them make a living.”
In July, A3 tapped former Paradigm agent Nikita Adams as an alternative programming agent, with the remit to identify and represent Black talent, producers and production outfits globally and assist those clients with selling content to streamers, broadcasters and networks.
A3 co-managing partner Alec Shankman discussed the agency’s unscripted growth in a recent interview with Realscreen.
“The appetite for unscripted has remained very strong. We’ll ultimately end up having as good of a year, if not better of a year, in unscripted than we’ve ever had,” he said. “During this seven or eight-month period of time… due to the growing business, on our own, we’ve even added an additional agent in unscripted specifically, we’ve added an additional coordinator in unscripted, and we’re looking to add even more. We’re trying to bolster our team as much as we can to support this growing business.”