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Vice Media Group, SBS Australia renew content partnership deal

Millennial-skewing media brand Vice Media Group has extended its partnership with public broadcaster SBS Australia with a renewed content deal for SBS’s Viceland channel and digital platforms. Under terms of the ...
December 15, 2020

Millennial-skewing media brand Vice Media Group has extended its partnership with public broadcaster SBS Australia with a renewed content deal for SBS’s Viceland channel and digital platforms.

Under terms of the agreement, more than 1,000 hours of content from Vice Media Group will be made available to SBS Australia viewers. The deal will also include exclusive access to more than 600 hours of new, original TV documentaries and series, as well as original productions from Vice Studios and content from Vice World News.

The renewed partnership extends an already successful venture between the two organizations, which began with the 2016 launch of the free-to-air television channel SBS Viceland.

Titles slated to premiere on SBS Viceland include the expansion of the Dark Side of the Ring franchise via Dark Side of the 90s, exploring the decade’s most captivating pop-culture moments; While The Rest of Us Die, which reveals how the “elite” are saved and normal people die when catastrophe strikes; and the indie documentary strand ‘Vice Versa,’ which serves as a hub for storytelling that challenges the status quo.

Also included in the deal are the investigative documentary series Wet Markets Exposed, which explores the underbelly of wildlife wet markets across the globe; the tentatively titled three-part series Jack the Ripper: Hidden Victims (originally for Channel 5), which looks to debunk various myths surrounding the infamous Victorian murderer; and Fringe Nation which explores whether the actions of those at the fringes have a disproportionate impact on the U.S.

Emmy-winning director David Osit’s acclaimed feature documentary Mayor will also be made available exclusively on SBS Viceland as part of Vice World News’s The Short List with Suroosh Alvi, which offers up a collection of acclaimed documentaries curated by Vice founder Suroosh Alvi.

According to Vice, its deal renewal with SBS Australia fortifies its continued growth and success throughout the Asia-Pacific region, which has seen multi-platform audience growth of more than 200% and a slew of award wins.

“In SBS we have a partner who shares our deep commitment to storytelling through premium programming that resonates with this powerful generation of young people,” said Kate Ward (pictured), president of Vice Studios, in a statement. “This multi-year commitment is testament to the strength and depth of Vice’s creative programming across factual, lifestyle, documentary, investigative journalism and current affairs which, alongside the world-renowned Vice brand, attracts and retains youth audiences in Australia.”

“SBS Viceland plays a special role in our network celebrating diversity, exposing people to new cultures and ideas, and helping us all to better understand the world around us,” added Peter Andrews, head of network programming at SBS Australia. “We’re excited to be continuing to offer Australians compelling, boundary-pushing stories, spanning culture and current affairs, through our content partnership with Vice, and are looking forward to bringing local audiences an impressive line-up of new and exclusive Vice programming.”

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