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Fox Ent teams with Pepsi for game show, unveils unscripted diversity program

Fox Entertainment and Pepsi are collaborating on the upcoming primetime trivia game show Cherries Wild, created by Wes Kauble (Beat Shazam, Supermarket Sweep) and hosted by American Pie actor Jason Biggs ...
December 16, 2020

Fox Entertainment and Pepsi are collaborating on the upcoming primetime trivia game show Cherries Wild, created by Wes Kauble (Beat Shazam, Supermarket Sweep) and hosted by American Pie actor Jason Biggs (pictured).

The half-hour game format features two rounds of pop culture trivia game play, during which a team of two contestants will try and “Solve the Slots” in hopes of winning the US$250,000 jackpot.

At the end of each episode, after spinning the reels on the slot machine, contestants will attempt to capture all five Wild Cherries to win the ultimate prize.

Cherries Wild is a collaboration created with the Pepsi Wild Cherry brand. Fox Entertainment and Pepsi first worked together in 2011 on Fox’s music competition series The X Factor and most recently collaborated on the network’s drama Empire.

The format is produced by produced by Fox Alternative Entertainment (FAE), Fox Entertainment’s in-house unscripted studio. Kauble serves as executive producer.

Cherries Wild premieres Feb. 14 at 8 p.m. ET/PT.

“This is a bold concept that best illustrates the limitless possibilities that can be accomplished when two great brands join forces to deliver audiences a wildly entertaining program and an equally dazzling product,” Rob Wade, president of alternative entertainment and specials at Fox Entertainment, said in a statement.

In other news, Fox Alternative Entertainment unveiled the accelerated producers initiative FASTTRACK yesterday (Dec. 15), designed to nurture producers with diverse backgrounds and life experiences and create a pipeline for new behind the camera talent on its series.

Spearheaded by Allison Wallach, EVP and head of FAE, the program will select two to three candidates to join as associated producers on production teams across the prodco’s shows, including The Masked Singer.

The year-long immersive program begins in January with its inaugural class.

FASTTRACK is set up to offer associate producers with hands-on production experience, advice from the FAE team and exposure to various facets of production such as casting, directing and editing.

After six months, the associate producers will be able to specialize in one area of their choosing.

Upon successful completion of the program, FAE will have the opportunity to potentially engage FASTRACK associate producers to continue working on its productions.

“As we build FAE, we are continuing Fox’s legacy with FASTRACK, creating opportunities for underrepresented individuals early in their career,” Wallach said in a statement. “Representation on-screen and behind the camera is important to FAE, as well as being able to help guide the next generation of producers that are seeking to place their imprint on popular culture, as they further develop their portfolio of skills.”

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