British broadcaster ITV has augmented its management board with the appointment of two directors.
With immediate effect, Magnus Brooke, director of policy and regulatory affairs, and Dan Colton, group strategy and transformation director, will join ITV’s management board as members.
The appointments follow ITV’s decision last year to restructure its broadcast business to better reflect and serve changing viewing habits by targeting the on-demand and digital markets. As a result, the business established a Media and Entertainment division with two business units: Broadcast and On-Demand, the latter of which will be the focus for digital product development and growth.
“Delivering our strategy and accelerating our transformation into a digitally led media and entertainment company while working with Ofcom and government to modernize the regulatory framework within which we operate are our two biggest, strategic challenges and that’s why Magnus and Dan have been appointed to the management board,” said ITV CEO Carolyn McCall in a statement.
She continued: “Both have already demonstrated their knowledge and ability within ITV and have regularly attended and contributed to board meetings.”
Brooke (pictured left) has spent the better part of 15 years with the British broadcaster, having joined ITV in 2006. As director of policy and regulatory affairs, he has responsibility for ITV’s policy and regulatory strategy and advocacy including interaction with UK and European regulators, government and parliamentary committees.
Colton (right), meanwhile, boarded ITV in 2018 as strategy implementation director. In his current role as group strategy and transformation director, Colton is responsible for developing and implementing ITV’s group strategy as well as driving ITV’s transformation agenda.