Toronto-headquartered Boat Rocker Studios’ Matador Content, based in New York and Los Angeles, is partnering with David Beckham and his production outfit Studio 99 for the documentary miniseries World War Shoe.
Philip Boatswain (Stealing Charlie Chaplin) is attached to direct and Lisa Vangellow is on board as a producer.
The three-part series will examine the decades-long feud between the two Dassler brothers, Adi and Rudi, who started competing shoe companies in the same small German town and went on to create two iconic brands: Adidas and Puma, respectively.
World War Shoe follows the athletes, legal battles and secret details of the bitter rivalry that played out on the world stage.
Matador Content is a full-service production company under the Boat Rocker Studios, Unscripted banner. The company’s recent projects include Billie Eilish: The World’s A Little Blurry for Apple TV+ (with RJ cutler’s Cutler Productions) and The Go-Big Show for TBS.
“We’re excited to work with David, Philip, Lisa, and everyone at Studio 99 to bring the incredible story of the brothers behind two of the biggest brands in the world to the screen,” Jay Peterson, president, Boat Rocker Studios, Unscripted and Todd Lubin, president, Matador Content, said in a statement
Studio 99′s current slate of projects in production and development for a variety of global networks includes the definitive biopic on David Beckham and A Whole New Ball Game, a BBC2 commissioned series that charts the contemporary history of the Premier League.
Beckham co-founded the outfit with Nicola Howson, MD, and David Gardner, his long-time manager.