Formats

Formats focus: NBCU Formats, Banijay Asia team; Global Agency format travels to Russia

NBCU Formats, Banijay Asia strike copro deal NBCUniversal Formats, a division of Universal Studio Group has signed a co-production deal with Banijay Asia to adapt a number of its formats in ...
February 24, 2021

NBCU Formats, Banijay Asia strike copro deal

NBCUniversal Formats, a division of Universal Studio Group has signed a co-production deal with Banijay Asia to adapt a number of its formats in India.

Banijay Asia will now represent and work with USG to create local versions of scripted and entertainment titles including The Titan Games and Top Chef (pictured) across the region.

This deal marks the first coproduction agreement for NBCUniversal Formats in India, as it looks to create more local content across Asia and the globe.

Most recently, Banijay Asia, part of global producer-distributor Banijay, was behind Into the Wild with Bear Grylls.

Global Agency sells format to Russia’s TNT

Russian TV channel TNT is set to produce a local version of Istanbul, Turkey-based distributor Global Agency’s singing format Is That Really Your Voice?

Produced by Comedy Club Productions, the show will air Feb. 26 on TNT.

The first 12-episode season will be hosted by Azamat Musagaliev, and will bring together Russian singers and comedians in the jury.

Is That Really Your Voice? sees competitors attempt to guess a contestant’s singing talent by their appearance and hearing them talk. Two teams go head to head over the course of four rounds in order to win money for charity.

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