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Peacock Alley taps Diana Foley to lead non-fiction development

Toronto-based Peacock Alley Entertainment has appointed Diana Foley to the newly created role of director of non-fiction development. Foley (pictured) is appointed alongside Eli Campbell as director, scripted development, and Michael Brum ...
February 24, 2021

Toronto-based Peacock Alley Entertainment has appointed Diana Foley to the newly created role of director of non-fiction development.

Foley (pictured) is appointed alongside Eli Campbell as director, scripted development, and Michael Brum as director, post-production.

Kellie Hogan (The Next Step, Schitt’s Creek) additionally joins Peacock Alley as development and production coordinator, supporting Foley, Campbell and Brum, who all report to president Carrie Mudd.

Foley will oversee non-fiction development from concept to series, as well as all aspects of production for new and returning programming.

Her remit focuses on the prodco’s factual slate, including an upcoming true crime documentary for NBCUniversal cable network Oxygen.

Foley previously held a number of project-specific positions at the company, story producing and story editing Peacock Alley’s factual titles such as A User’s Guide to Cheating Death (Zoomer/Netflix); 50 Ways to Kill Your Mum/The Parent Trip (Zoomer/ BYUtv); Taste Testers (Food Network US); and Tower of Song: A Memorial Tribute to Leonard Cohen (CBC).

She has also contributed to scriptwriting for season two of Jensplaining (CBC). Her previous credits include coordinating roles on Food Network’s Chopped Canada, HGTV’s Income Property, and OLN’s Storage Wars Canada.

For more than a decade, Brum has worked in various post-production positions for companies such as Entertainment One, Forté Entertainment and Banger Films, to name a few.

These appointments follow last week’s announcement that prolific producer Mary Anne Waterhouse had joined Peacock Alley’s senior executive ranks as EVP of content and production.

“Our new team has both the production experience and the creative instincts necessary to develop ground-breaking content and to help our writers and creative partners succeed in an increasingly competitive global market. I can’t wait to see what we accomplish together,” Mudd said in a statement.

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