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Disney+ tops 100 million global subs; DTC business is “top priority” for company

It may be a small world, as the old song says, but The Walt Disney Company is covering an increasing amount of it with its DTC business, as news comes ...
March 10, 2021

It may be a small world, as the old song says, but The Walt Disney Company is covering an increasing amount of it with its DTC business, as news comes that its 16-month old Disney+ service has surpassed 100 million global paid subscribers.

Walt Disney Company CEO Bob Chapek (pictured) cited the milestone during the company’s virtual annual meeting of shareholders on March 9.

The service launched in the U.S. on November 12, 2019 and has since rolled out in Canada, Australia, New Zealand, Europe, Latin America and, most recently, Singapore.

“The enormous success of Disney+ — which has now surpassed 100 million subscriber — has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” Chapek said in a statement. “In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the company’s top priority, and our robust pipeline of content will continue to fuel its growth.”

In the company’s Q1 report for 2021, Disney+ had racked up just under 95 million global subscribers. Other DTC divisions for the company also experienced upticks in subs — ESPN+ saw an 83% growth with 12.1 million subscribers compared to 6.6 million in December 2019, and Hulu’s SVOD grew from 27.2 million subs at the end of 2019 to 35.4 million in that quarter, a 30% increase.

(With files from Kim Izzo)

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