People/Biz

Roku to rebrand Quibi content as “Roku Originals”

Months after it acquired some 75 Quibi shows and documentaries, Roku is rebranding the collapsed streamer’s content as Roku Originals. That name will also be used for future programming on its ...
April 21, 2021

Months after it acquired some 75 Quibi shows and documentaries, Roku is rebranding the collapsed streamer’s content as Roku Originals.

That name will also be used for future programming on its free, ad-supported platform The Roku Channel. Additional details on the launch of Roku Originals are expected to be shared in May.

The news comes just a month after it was reported that Brian Tannenbaum — formerly senior content executive, alternative and unscripted programming lead at Quibi — had joined Roku to head up alternative content.

Roku Originals will consist of documentaries, unscripted series and scripted entertainment.

In addition to the titles that had previously premiered on Quibi — which went dark Dec. 1 — more than a dozen new programs will premiere on The Roku Channel this year.

The service reached an estimated 63 million people in the U.S. in Q4 2020.

Quibi’s unscripted and documentary content includes Chrissy’s Court , Punk’d, Murder House Flip, Singled Out and The Sauce, to name a few.

“We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home,” Sweta Patel, VP of engagement growth marketing at Roku, said in a statement.

Roku Originals will join The Roku Channel’s lineup of more than 40,000 movies and programs and more than 165 live linear television channels.

The Roku Channel licenses and distributes content from more than 175 partners.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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