Audible is set to launch an audio-only singing contest, alongside one of the world’s biggest pop music acts.
Breakthough will be the first singing contest developed and launched exclusively as a podcast, the Amazon-owned American audiobook and podcast company announced Thursday (April 29). The series will be executive produced by Grammy Award-winning EDM artists The Chainsmokers (pictured), along with the podcast production company At Will Media.
The Audible series will follow undiscovered, aspiring professional singers working through a series of challenges, leading up to one artist being crowned the winner at the end of the season. The format allows listeners to connect with the contestants solely through their music and voices.
“This show is all about community and passion for music, along with providing a massive stage for undiscovered artists who haven’t had the opportunity for their voices to be heard… without being judged for any other reasons,” The Chainsmokers’ Alex Pall and Drew Taggart said in a release.
At Will Media has collaborated with the service before on the Audible original series Sorry Charlie Miller, starring Zachary Quinto. Another At Will Media project is the podcast series Why Am I Telling You This? with Bill Clinton.
Will Malnati, founder and CEO of At Will Media, and film producer Ethan Russell helped create the series. The Chainsmokers will produce through their banner Kick The Habit Productions, with partners Adam Alpert and Dan Marcus.
“Phenomenal talent can surface from any basement or bedroom, anywhere in the country, and we can’t wait to find these voices. We want listeners to meet these artists where they are — no fancy stages or audition rooms needed. A podcast lets us do that so well,” Malnati said.
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