Formats

Red Arrow Studios Int’l, TV Asahi take the “Crazy Elevator” in format deal

London’s Red Arrow Studios International and Japanese commercial broadcaster TV Asahi will co-develop entertainment formats for the international market as part of a new partnership, the companies announced today (May ...
May 4, 2021

London’s Red Arrow Studios International and Japanese commercial broadcaster TV Asahi will co-develop entertainment formats for the international market as part of a new partnership, the companies announced today (May 4).

A gameshow with the working title of Crazy Elevator, in which players try to reach the top of a tower to claim an awaiting prize, is the first project in the pipeline. On the way up the tower, the doors open on each floor to a timed task that the contestants must complete and make it back inside the elevator before the doors close.

TV Asahi will distribute the format in Asia, while Red Arrow Studios International will handle distribution rights for the rest of the world.

Tokyo-based TV Asahi Corporation has spent more than 60 years in the Japanese content industry, and has recently developed such game shows as the 30-minute #Hash Tag and Red Light Green Light, as well as the 60-minute mind-reading game show Trick House.

TV Asahi also provides entertainment shows, animation programs and high-quality drama series for a younger demographic, both scripted and non-scripted and available on multi-platforms.

Part of the European media conglomerate ProSiebenSat.1 Media SE, Red Arrow Studios is a world-prominent creators and distributor of entertainment content in both scripted, non-scripted and formatted arenas. Red Arrow Studio reality titles include Married At First Sight, Say Yes To The Dress and Pit Bulls & Parolees.

Red Arrow Studios International is a global TV and film distributor under the Red Arrow Studios umbrella.

In making the announcement, Motoko Nakai (pictured left), director of the international business department at TV Asahi, said in a statement that she was excited about the new partnership.

“TV Asahi pioneered family game shows in Japan and we’re confident this partnership will take our creativity to the next level. We look forward to working closely with Red Arrow Studios International and entertaining the international audience with our fresh and fun-loving concepts.”

David Barber (right), VP of format development and production at Red Arrow Studios International, added that he was amused by the Crazy Elevator concept.

“It’s a high-concept project with state-of-the-art technology, but despite this, there’s nothing more hilarious than watching players spin around a baseball bat and get so dizzy they crash into the wall rather than make it back through the elevator doors!”

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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