Peacock will air an original docuseries about the lives of entrepreneurs with disabilities.
Born For Business will drop all 10 episodes on the NBCUniversal streaming service on Aug. 23. The show spotlights four entrepreneurs tackling the complexities of their businesses, while offering viewers a look into what it takes to launch and run a thriving small business, especially amid the COVID-19 pandemic while they’re on the brink of success.
The entrepreneurs profiled in the series include Qiana Allen, the owner of the plus-sized boutique Culture’s Closet, who has lupus; Colette Divitto, a baker with Down syndrome who owns Collettey’s Cookies; Chris Triebes, a single father with spinal muscular atrophy (type III) who owns a concert production company called The Congregation Presents, as well as two venues and a music festival ticket service; and Lexi Zanghi an entrepreneur with anxiety who runs Always Reason, a three-year-old fashion brand.
The series is produced by Shopify Studios and Bunim/Murray Productions (Born This Way). Tobi Lütke, Pam Silverstein, Gil Goldschein, Jonathan Murray, Julie Pizzi, Erica Ross, Jonathan Stern and Laura Korkoian all serve as executive producers on the series, with Jacob Lane and Millee Taggart-Ratcliffe serving as co-executive producers.