Formats

Peacock snaps up “Love Island” from CBS

After three seasons on CBS, the U.S. edition of Love Island is jumping ship to Peacock. Following what a press release announcing the deal defined as a “highly competitive situation,” NBCUniversal’s streaming ...
February 23, 2022

After three seasons on CBS, the U.S. edition of Love Island is jumping ship to Peacock.

Following what a press release announcing the deal defined as a “highly competitive situation,” NBCUniversal’s streaming service has secured a new two-season run (approximately 80 episodes) of the U.S. version of ITV Studios’ globally successful romance and competition format.

“Peacock and NBCU are the perfect home for Love Island because of their strategy to grow the show, utilizing the greater NBCU television portfolio and other platforms to help propel the series,” said David George, CEO of ITV America. “That dedication, coupled with a two-season commitment on Peacock, sealed the deal.”

Susan Rovner, chairman of entertainment content for NBCUniversal television and streaming, added: “As we continue to make Peacock a destination for must-watch original programming, partnering with a global powerhouse like ITV enables us to build on their internationally beloved formats to attract all new fans to the platform.”

The Love Island deal locked less than a month after NBCUniversal parent company Comcast announced on its annual fourth-quarter and year-end earnings call that Peacock now numbers nine million paid subscribers for its premium tier, a healthy growth after the streamer’s shaky start in 2020. The acquisition of the popular UK-birthed format indicates that Comcast is following through on its pledge to commit greater resources to Peacock in 2022.

The new season of Love Island is set to film in California, with multiple episodes premiering weekly beginning this summer.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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