People/Biz

Zinc launches new factual label with former Shine TV EP at the helm

UK-based Zinc Media Group is adding another label to its portfolio of non-fiction production companies with the launch of Rex, a multi-platform production and development arm. With marching orders to bring ...
April 12, 2022

UK-based Zinc Media Group is adding another label to its portfolio of non-fiction production companies with the launch of Rex, a multi-platform production and development arm.

With marching orders to bring a premium sensibility to popular factual content, the new label will work with commissioners, collaborators and copro partners, both domestically and internationally, across a range of broadcasters, streamers and content platforms. It will also work with Zinc’s branded content division, Zinc Communicate, to explore new funding models.

This marks the seventh label under the Zinc umbrella, which includes other divisions such as the UK Nations-focused Tern Television and Red Sauce, which has a remit that covers London and the English Regions.

Newly appointed creative director Lana Salah (pictured) will lead Rex. Salah is an unscripted veteran who has more than 20 years of experience on a number of top UK factual series. She will report to her former Shine TV colleague Tanya Shaw, who was appointed managing director of Zinc Television in September of last year to oversee the operations of all the company’s factual labels.

Salah joined Shine TV as an executive producer in 2019, where she worked on a range of factual programs including the BAFTA-nominated The Write Offs for Channel 4, which tackled the UK’s low adult literacy rates, and Britain Underwater for ITV, a profile of the communities that had been hardest-hit by the ever-worsening storms and flooding hitting the island.

Prior to Shine, Salah accrued a number of high-profile freelance credits as executive producer on the reality series SAS: Who Dares Wins and standalone doc Boobs for Channel 4, series producer on Anne Robinson’s Britain for BBC One, and as a producer–director for a number of series with celebrity chef Jamie Oliver.

“As one of the market leaders in factual, Zinc has a fantastic portfolio of production labels,” Shaw said in a news release. “The launch of Rex allows us to combine Lana’s significant experience with our passion for making premium, popular factual and documentary programming. Rex sits perfectly alongside Red Sauce, with its factual entertainment ambitions and its regional footprint, and perfectly complements Tern’s work in the Nations.

“Under Rex we will create content that brings a premium sensibility to popular factual and documentaries, working with the best on-screen talent to create must-watch, returnable series for the broadest possible audiences.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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