London-based funding and distribution company BossaNova has expanded its sales team by bringing on Holly Cowdery as head of sales, with a remit that covers the UK, North America, France, Italy and Asian territories.
She joins senior sales manager Tatjana Kostovski, who retains responsibility for sales to Germany, the Nordics, Benelux, Central and Eastern Europe, Iberia, Latin America, and the Middle East and North Africa.
Cowdery was formerly vice president of sales for CEEMEA, France and the Nordics for Beyond Rights, which acquired her previous employer CB Media Rights in September 2020. Prior to joining TCB in 2017, she had served in sales executive roles for Entertainment One, NBCUniversal and Lionsgate.
At BossaNova, she will be joining her former Beyond Rights colleagues Claire Lowe and Jasmin Joseph — who departed in 2021 to join BossaNova as commercial and business affairs director and marketing manager, respectively — and Charlotte Johnson, who took on the role of finance and operations director at the beginning of this year. She will also be reunited with TCB founder Paul Heaney, who launched BossaNova following his previous company’s absorption by Beyond Rights.
“I couldn’t be more delighted to be rejoining Paul and the team,” said Cowdery in a release announcing the hire. “I am passionate about the content I sell and about the need to make strong, lasting relationships with clients. The opportunity to get onboard the new hybrid model of BossaNova was too good to resist.”
Added Heaney: “Holly brings a verve to her trade as an outstanding sales person. Her content knowledge and professionalism, allied to her intelligence, maturity and sparkling personality, puts real weight behind BossaNova and will add an X factor into what is already an outstanding team.”