ITV inks multi-year partnership with Twitter
British broadcaster ITV and social media site Twitter have unveiled a new multi-year content partnership in the UK, which will bring the broadcaster’s content to the platform alongside new bespoke content activations.
The agreement will bring more than 1,200 real-time highlights from one of Europe’s largest content providers to Twitter, including popular series like Love Island and I’m a Celebrity… Get Me Out of Here!
Throughout the next two years, Twitter users will be able to view highlights from ITV Sport’s programming, including the Rugby World Cup and Emirates FA Cup. Through the Twitter Amplify service, which allows advertisers to align ads with premium video content, sponsors will be able to leverage ITV content while utilizing Twitter’s targeting tools. During the partnership, the Twitter Next team will also produce activations across ITV’s schedule.
“Since the start of our partnership with ITV back in 2018, we’ve been incredibly impressed by the creativity of their editorial unit alongside the commercial aptitude and collaboration of their sales teams. Through Twitter Amplify and the addition of Twitter Next activations to this partnership, advertisers will have even more opportunities to engage with the very best of ITV’s programming in even more impactful ways,” said Theo Luke, senior director of global content partnerships at Twitter, in a release.
Espresso Media secures deals with Warner Bros. Discovery Japan, Tokyovision
UK-based documentary and factual entertainment distributor Espresso Media International has closed a pair of sales to broadcasters Warner Bros. Discovery Japan and Tokyovision.
The new partnership with Warner Bros. Discovery Japan will see Espresso license six hours of space-related content. The package includes the recent release A Message to the Stars (1 x 52 min., pictured) from production company Somadrome, which explores attempts to communicate with potential intelligent life in the universe. Also licensed are the miniseries Space Colonies (3 x 52 min.) and Life in Outer Space (2 x 52 min.).
Meanwhile, Espresso has licensed to Tokyovision the environmental documentary Pave the Road (1 x 52 min.). Utilizing footage from a decade of shooting, the doc follows a mother and filmmaker’s mission to write environmental legislation that cuts fossil fuel consumption and provides a solution for single-use plastic pollution. It was produced by Kelly Mason and executive produced by Richard Lewis.
Vice launches FAST channel on Tubi
Vice Distribution, Vice Media Group’s global distribution and licensing division, has announced the launch of a FAST channel on Tubi, Fox Entertainment’s free ad-supported streaming service.
The channel, which features a range of programming including documentaries on culture, entertainment, food, tech and sports from across Vice Media Group, launched on Tubi in the U.S. this week.
Marquee TV acquires Helio Arts, names new CEO
UK specialist streaming service Marquee TV, which focuses on arts and culture, has announced the acquisition of Helio Arts and the hiring of co-founder and CEO Ryan McKinny as Marquee TV’s new head of U.S. content partnerships.
Helio Arts is a U.S.-based streamer that commissions artists to create original filmed works in such mediums as opera, dance, poetry and music, which are then streamed on its website.
Under the deal, content and partnerships from Helio will be folded into the Marquee TV catalog, adding to its classical music and dance categories.
Also announced was an internal restructuring that will see longtime COO Nina Laricheva move into the role of CEO, succeeding co-founder and CEO Simon Walker, who will become chairman.
Laricheva will assume full executive responsibility for the business, with McKinny reporting directly to her, while Walker will focus on strategy and corporate development.