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Disney, Hybe strike content deal that includes BTS docuseries

Global pop music superstars BTS will be featured in a Disney docuseries as part of a global content collaboration between Disney and South Korean entertainment company Hybe Corporation. Hybe and The ...
July 12, 2022

Global pop music superstars BTS will be featured in a Disney docuseries as part of a global content collaboration between Disney and South Korean entertainment company Hybe Corporation.

Hybe and The Walt Disney Company Asia Pacific announced the deal on Monday (July 11), which includes global distribution of five major content titles from Hybe. Two of those titles, spotlighting K-pop icons BTS, will launch on Disney’s streaming services.

First up is the docuseries BTS Monuments: Beyond the Star, which offers exclusive access to the band members as they go about their daily lives and share their respective thoughts and plans. It also features a library of music and archival footage from the past nine years, during which time BTS became the best-selling pop act in South Korean history and the first all-South Korean group to top both the Billboard Hot 100 and Billboard Global 200, with multiple number-one albums and singles. The series will be available on Disney’s streaming services in 2023.

The second title, BTS: Permission to Dance on Stage — LA, is a concert film featuring BTS’ performance at Los Angeles’ Sofi Stadium in November 2021. This was the first time that the band had played for a live audience in two years, due to the COVID-19 pandemic.

Another BTS-adjacent project announced as part of the content deal is In the SOOP: Friendcation, an original travel reality series that follows BTS member V, along with Park Seo-joon of the TV series Itaewon Class, Choi Woo-shik from the acclaimed film Parasite, actor and singer Park Hyung-sik and rapper Peakboy as the five friends embark on a surprise trip.

Formerly known as Big Hit Entertainment, Hybe is a record label, music and concert production company, and talent agency that operates a variety of music labels. The partnership between Disney and Hybe will look to develop more titles based on Hybe’s music and artist IP.

“We are thrilled to be collaborating with Hybe to showcase their original content, created with powerful artist IP, on our global streaming services, including Disney+,” said Jessica Kam-Engle, APAC head of content for The Walt Disney Company.

“This collaboration represents our creative ambition — to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. We believe these new titles will captivate consumers worldwide, and [we] look forward to introducing more music content on our service.”

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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