Classic game show Let’s Make a Deal (LMAD) is expanding its international footprint, with a string of reboots and new commissions of local versions of the format in Hungary, France, Poland, Italy and the UK/Ireland, following earlier recent relaunches in Germany and Indonesia.
These new multi-territory sales were secured by London-based Can’t Stop Media, which inked an agreement with Marcus/Glass Productions in December of last year to distribute the show internationally. Marcus/Glass, the joint production venture between Marcus Entertainment chairman Marcus Lemonis and Glass Entertainment Group CEO Nancy Glass, acquired the rights to the format from original IP holder Hatos–Hall Productions last summer, along with other television properties from the venerable prodco.
Germany’s Sat. 1 was first out of the gate in December 2021, reviving its local LMAD edition Geh aufs Ganze! (Go All Out!) — which had a decade-long run across various German broadcasters from the early ’90s into the ’00s — for a successful primetime season. The channel has confirmed a second season, to be produced by Fremantle label UFA Show & Factual, that is expected to premiere in Q4. Indonesia’s Super Deal, meanwhile — which ran sporadically in the country from 2006 to 2020 — returned to the air on GTV this past June, with Fremantle Indonesia producing.
Of the newly announced reboots, Hungary’s TV2 will be reviving its long-dormant version of LMAD — which had a four-year run in the 1990s under the title Zsákbamacska — for a new daily broadcast version of the same name, which it will be producing internally. Poland’s Idź na całość, which aired on Polsat from 1997 to 2001, will also be receiving an identically titled reboot, courtesy of FremantleMedia Polska.
France’s Hervé Hubert Productions, which produced local LMAD franchisee Le Bigdil for TF1 from 1998 to 2004, will now be leading the charge on a revived version. Banijay will be developing the format in Italy, where it previously had a one-year run in the mid-’80s under the title Facciamo un affare.
The only first-time territory commission in the new sales package is for the UK and Ireland, where Fremantle’s Thames TV has taken an option on the format. The relaunched U.S. version of LMAD (pictured), hosted by Wayne Brady, has been airing continually on CBS since 2009.
“The non-stop success of the U.S. version has resulted in a tremendous amount of interest from international markets,” Glass said. “Can’t Stop has closed deal after deal very quickly. We look forward to them selling more territories in the coming months.”
“Let’s Make a Deal is such a fantastic format and brand that it only took us six months to get it back on the radar in eight territories,” Can’t Stop Media co-founder Matthieu Porte said. “It is only the beginning, as we feel this format has similar potential, with its timeless elements and mechanics, to brands such as The Price Is Right, Wheel of Fortune or Family Feud.”