In the complex labyrinth of the entertainment industry, where every visual narrative demands a fitting soundtrack, Hollywood-based APM Music stands out as a problem solver. With 40 years of experience crafting musical landscapes for films and television (plus commercials, podcasts, sports content, and more), it has become a go-to resource for creators seeking the perfect harmony for their visuals.

Guided by a team of eight in-house music directors, a knowledgeable and quick-to-help sales team and a customer service-oriented support staff, APM prides itself on its unobtrusive role in the creative process. They aim to find exactly what you’re looking for, providing playlists based on a desired direction or reference (a complimentary service they provide).

But APM’s true strength lies in its vast musical library, to which it adds more than 170 new albums every month. With 210 catalogs that span the globe and 120 years of archived recordings (dating back to 1901), it’s a repository of sonic history. The meticulously organized collection is cataloged by decade and genre, preferred documentary and unscripted playlists, as well as original scores, offering creators a rich palette to paint their stories.

But it’s also about affordability. Acknowledging the industry’s flux, APM’s unscripted/non-fiction team has adapted, adjusting its rates and pivoting to blanket partnerships for unlimited, ‘all-youcan-eat’ use of its 1.2M+ track catalog, covering entire slates at the network, streamer or production company level.

Says Account Director Jim Cathcart, APM aims to extend flexibility and remove administrative burdens, making music a comprehensive budgeted line item that can be factored in advance of the postproduction stage. “We’ve significantly tailored fees to be commensurate with current budget trends while we continue to heavily invest in new music to inspire editors,” he explains. “Additionally, we’ve become a major time saving and costfriendly solution for elevating productions in the initial stages, helping them get sold.”

From the kitchens of Chopped (which has used APM in nearly 56 seasons) to the glamorous nuptials in the Kourtney Kardashian and Travis Barker Wedding Special, APM’s compositions seamlessly weave into narratives. Documentaries and docuseries contributions include David Attenborourgh’s Life in Colour, The Last Dance and The Invisible War. Producers can tap into resources like the NFL Film Music and MLB libraries, which are frequently used in sports related doc series such as Hard Knocks: Training Camp with the New York Jets. APM offers exceptional music written and recorded by Oscar-, Emmy- and Grammy-winning composers and artists from Ennio Morricone to Bonobo.

A reliable, worry-free resource backed by E&O insurance, Cathcart explains that “in contrast to myriad upstart crowdsourced stock music companies operating abroad, APM has a time-tested and trusted legacy of excellence as a stabile resource including indemnification with each license.” The company navigates tight turnarounds with ease. “APM doesn’t just deliver music,” he says, “it fosters an experience, adapting to the unique needs of each collaboration with the same passion that creators infuse into their projects.”

“Every song tells a story,” he sums, “and when you find the right one, it can help you tell the story you want to. Music has the power to transport audiences to a specific place, time or feeling. The more authentic, the better.”

APM MUSIC
apmmusic.com
info@apmmusic.com
Contact: Jim Cathcart jcathcart@apmmusic.com