YouTube has second-largest non-sports content spend in 2024: report

Global video streaming platform YouTube is making the second-largest, non-sports content spend in screen media for 2024, according to a report from UK-based media analyst company Ampere Analysis. That content expenditure, ...
July 16, 2024

Global video streaming platform YouTube is making the second-largest, non-sports content spend in screen media for 2024, according to a report from UK-based media analyst company Ampere Analysis. That content expenditure, ...

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About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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