As a distributor it's the question you most dread from a producer: 'Do you think we could get some coproduction for this?'
Staring you in the face is an often long and frequently futile chase for an upfront financial commitment from your buyers who have grown used to being able to buy finished programs and even paying much later for them. But when confronted with an idea on paper, they usually respond, 'I'll wait until I can see a finished episode.'
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