ITV takes brands mobile

ITV Studios Digital Productions today launched a new online shop dedicated to mobile product. As part of its strategy to develop and distribute commercial product and content for different platforms, ITV Studios' mobile shop will allow fans of the company's more popular TV shows, including I'm A Celebrity... Get Me Out of Here!, Dancing on Ice and Loose Women, access to merchandise to personalize their phones. Content available includes over 40 ringtones, 70 wallpapers and 13 screensavers. Each download costs £1.50 and can be purchased from the ITV mobile shop's web-based storefront for direct download to a mobile.