If I Can Dream, the upcoming docusoap from 19 Entertainment that boasts a live stream on Hulu and interactive options, is also being applauded for its integrated partnerships. Both Pepsi and Ford are on board as partners, which could lead to both product placement and branded underwriting, according to an article from Tubefilter.com. Finding revenue for original online content is something that can be encouraging to digital entertainment content producers, since bringing in dollars via the Web is still a major issue.

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