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Endemol and Diageo draft deal

The global entertainment entity and the beverage company have teamed up to craft sports entertainment formats for the African market.
March 23, 2011

The global entertainment entity and the beverage company have teamed up to craft sports entertainment formats for the African market.

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About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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