ITV reveals “More Than TV” strategy

UK commercial television broadcaster ITV is embarking on a “More Than TV” strategy refresh which will look to develop its direct-to-consumer business. ITV chief executive Carolyn McCall (pictured) unveiled the company’s new ...

July 25, 2018

UK commercial television broadcaster ITV is embarking on a “More Than TV” strategy refresh which will look to develop its direct-to-consumer business. ITV chief executive Carolyn McCall (pictured) unveiled the company’s new ...

Unlock this article right now

Create an account for FREE to unlock articles and receive Realscreen Daily.

Get access now

Already have an account/getting our newsletter? Sign in here

TAGS:

ITV

TAGS:

ITV

About The Author

Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

// Author Page