ITN Source signs deal with China’s largest commercial broadcaster

ITN Source has signed a footage deal with Shanghai Media Group, China's largest commercial broadcaster. The deal will see the footage company provide materials to the documentary films production unit of the broadcaster. This is ITN Source's second content deal in China, as brokered by Anglo-Chinese media company IPCN. ITN already has a tie with Shanghai Media Group, producing a daily primetime program for ICS, the largest English-speaking channel in China.

November 26, 2009

ITN Source has signed a footage deal with Shanghai Media Group, China's largest commercial broadcaster. The deal will see the footage company provide materials to the documentary films production unit of the broadcaster. This is ITN Source's second content deal in China, as brokered by Anglo-Chinese media company IPCN. ITN already has a tie with Shanghai Media Group, producing a daily primetime program for ICS, the largest English-speaking channel in China.

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About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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