‘I’m a Celebrity’ gets the game treatment

I'm A Celebrity... Get Me Out of Here! is getting an interactive on Sky and Virgin Media's interactive red-button platforms. The pay-to-play branded game is the first offering from from ITV Studios planned for the Sky and Virgin platforms. Sky subscribers will access the I'm A Celebrity...Get Me Out Of Here! Jungle Dash game via Sky Interactive, and players will navigate program-themed obstacles to collect gold stars. Virgin Media households will be able to play a different game created by Two Way Media, and will be unscrambling show-related photos.