TV

BBC Prime to rebrand as BBC Entertainment

BBC Worldwide Channels has announced that starting in November, pan-regional, general entertainment channel BBC Prime will be rebranded as BBC Entertainment. BBC Prime, which launched in 1995, is currently available in 12 million households across Europe and the Middle East. As part of the rebranding, the channel will utilize the on-air look of BBC Entertainment, part of BBC Worldwide Channels' global portfolio of BBC-branded thematic channel brands. BBC Entertainment first launched in Asia in 2006 and has subsequently branched into India, Poland, Africa, Scandinavia and Latin America.

August 18, 2009

BBC Worldwide Channels has announced that starting in November, pan-regional, general entertainment channel BBC Prime will be rebranded as BBC Entertainment. BBC Prime, which launched in 1995, is currently available in 12 million households across Europe and the Middle East. As part of the rebranding, the channel will utilize the on-air look of BBC Entertainment, part of BBC Worldwide Channels' global portfolio of BBC-branded thematic channel brands. BBC Entertainment first launched in Asia in 2006 and has subsequently branched into India, Poland, Africa, Scandinavia and Latin America.

Unlock this article right now

Create an account for FREE to unlock articles and receive Realscreen Daily.

Get access now

Already have an account/getting our newsletter? Sign in here

About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

// Author Page