Mercury Media and Microcinema announce distrib pact

MercuryMedia and San Francisco-based Microcinema International have announced a strategic partnership to distribute certain titles from the Microcinema International catalog into worldwide media markets, excluding the U.S. The first distribution feature in the new arrangement is Loose Change 911: An American Coup, which will debut on Mercury's VOD service joiningthedocs.tv. The latest edition of the Loose Change franchise examines the events of 9/11 with a critical eye.

August 6, 2009

MercuryMedia and San Francisco-based Microcinema International have announced a strategic partnership to distribute certain titles from the Microcinema International catalog into worldwide media markets, excluding the U.S. The first distribution feature in the new arrangement is Loose Change 911: An American Coup, which will debut on Mercury's VOD service joiningthedocs.tv. The latest edition of the Loose Change franchise examines the events of 9/11 with a critical eye.

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About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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