Realscreen's second annual Branded Entertainment Forum kicked off in New York this morning, with @radical.media's chiefs Jon Kamen and Robert Friedman telling delegates that U.S. networks which have yet to embrace branded entertainment will have "no choice but to become more open" to it in future.
Unlock this article right now
Create an account for FREE to unlock articles and receive Realscreen Daily.
Already have an account/getting our newsletter?
Sign in here
Newsletter