Indiepix: using unorthodox distribution methods

The doc End of America already has great credentials; it's directed by the award-winning directors Annie Sundberg and Ricki Stern and based on Naomi Wolf's book. Bob Alexander, president of Indiepix, details how the distributor teamed up with interest groups, a free documentary streaming service and planned specially timed screenings and releases to stir up interest in the film.

February 18, 2009

The doc End of America already has great credentials; it's directed by the award-winning directors Annie Sundberg and Ricki Stern and based on Naomi Wolf's book. Bob Alexander, president of Indiepix, details how the distributor teamed up with interest groups, a free documentary streaming service and planned specially timed screenings and releases to stir up interest in the film.