Understanding green audiences

Back in June, Dan Russell of Planet Green told an audience at Silverdocs that the network doesn't use demographics to measure its audience, and instead uses psychographics. Maryanne Conlin, an eco marketing consultant and lead writer for the Ecopreneurist, gives a basic lesson on the psychographics of niche green consumers.

September 17, 2008

Back in June, Dan Russell of Planet Green told an audience at Silverdocs that the network doesn't use demographics to measure its audience, and instead uses psychographics. Maryanne Conlin, an eco marketing consultant and lead writer for the Ecopreneurist, gives a basic lesson on the psychographics of niche green consumers.