If you are a factual producer these days, you are going to spend time chasing the money if you want to make landmark or primetime series on an international scale. We might complain about rising prices, higher costs and lower margins - all of which are a reality, of course - but the value of the licence fees we get from broadcasters is falling in real terms. Everyone wants more for less: we've all had commissioners or slate managers ask 'Can you do it on HD for the same price as we used to put in for SD?' As a producer, we have to be truly international now to be able to get our programs made.

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