TV

Adaptive properties: Wall To Wall

We have been active internationally for well over a decade, and it's been an essential element in our overall business strategy. Financially, for some shows it's the only way you are going to get them made, for others it makes them significantly more profitable, whether as formats or finished programs. And creatively it has opened up exciting new opportunities by allowing us to be more ambitious editorially.

September 1, 2008

We have been active internationally for well over a decade, and it's been an essential element in our overall business strategy. Financially, for some shows it's the only way you are going to get them made, for others it makes them significantly more profitable, whether as formats or finished programs. And creatively it has opened up exciting new opportunities by allowing us to be more ambitious editorially.