News

POV: Virtually limitless audiences

You can't get more niche than medieval baroque flute music, but in the virtual world, almost every interest has an audience. So it's no shocker that Claus Nehmzow, GM of international at the London office of Method, a brand experience agency, once stumbled upon a Second Life event - complete with live performances and a Q&A - devoted specifically to that obscure genre of music.

June 1, 2008

You can't get more niche than medieval baroque flute music, but in the virtual world, almost every interest has an audience. So it's no shocker that Claus Nehmzow, GM of international at the London office of Method, a brand experience agency, once stumbled upon a Second Life event - complete with live performances and a Q&A - devoted specifically to that obscure genre of music.