News

Where West meets Middle East

With 65% of the Middle East's population under the age of 25, it's of little surprise that MTV recently staked its claim with MTV Arabia. What's more surprising, though, is what the audience research for the Arabic free-to-air satellite channel revealed about the youth in the region. Although they face certain issues distinct to their surroundings, they're just as obsessed with technology, spending money, and having fun as their designer-clad peers around the world.

December 1, 2007

With 65% of the Middle East's population under the age of 25, it's of little surprise that MTV recently staked its claim with MTV Arabia. What's more surprising, though, is what the audience research for the Arabic free-to-air satellite channel revealed about the youth in the region. Although they face certain issues distinct to their surroundings, they're just as obsessed with technology, spending money, and having fun as their designer-clad peers around the world.