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SQUAWK box: Perpetual reinvention

With audiences, and trends in general, changing so dramatically, programming that does well one month 'is no longer popular literally three or four months later,' says Travel + Escape channel president Paul Lewis. 'So what you're seeing is that channels, rather than reinventing themselves every 10 or 15 years, actually have to reinvent and refocus themselves at least annually.' In his channel's case - a Canadian venue known as CTV Travel until recently -

November 1, 2006

With audiences, and trends in general, changing so dramatically, programming that does well one month 'is no longer popular literally three or four months later,' says Travel + Escape channel president Paul Lewis. 'So what you're seeing is that channels, rather than reinventing themselves every 10 or 15 years, actually have to reinvent and refocus themselves at least annually.' In his channel's case - a Canadian venue known as CTV Travel until recently -