News

A booming demo

For those consumed with targeting teenagers or people just starting a family, consider this statement from Larry Meli, president and coo of Washington, dc-based AmericanLife TV Network: 'Baby boomers watch more tv in a given day than any other demographic group, including their children.' Not only does this demo, which Meli defines as those between the ages of 42 and 60, dent the couch in front of the tube while their offspring play video games and watch dvds, they've also got financial clout. In research provided by AmericanLife TV Network, a profile on American baby boomers by MetLife Mature Institute in 2006 shows the demo is 'considered the richest generation in history' with what MetLife Mature Markets Institute and AARP estimate is annual spending power of us$2.1 trillion. That's right - trillion. And there are also 80 million boomers in America now, with 300,000 more being added each month.

November 1, 2006

For those consumed with targeting teenagers or people just starting a family, consider this statement from Larry Meli, president and coo of Washington, dc-based AmericanLife TV Network: 'Baby boomers watch more tv in a given day than any other demographic group, including their children.' Not only does this demo, which Meli defines as those between the ages of 42 and 60, dent the couch in front of the tube while their offspring play video games and watch dvds, they've also got financial clout. In research provided by AmericanLife TV Network, a profile on American baby boomers by MetLife Mature Institute in 2006 shows the demo is 'considered the richest generation in history' with what MetLife Mature Markets Institute and AARP estimate is annual spending power of us$2.1 trillion. That's right - trillion. And there are also 80 million boomers in America now, with 300,000 more being added each month.