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VOD case study: Rogers On Demand (Canada)

Some have predicted VOD sales in Canada to double each of the next few years, climbing from an estimated CDN$85 million in 2004 to $450 million in 2007. Part of what's driving that explosion is what David Purdy, VP and GM of television services for Rogers Cable, calls 'the holy grail of video on demand:' main network, episodic programming. So it was good news for Purdy when Rogers signed Survivor: Cook Islands to an exclusive on-demand license in the North in September.

October 1, 2006

Some have predicted VOD sales in Canada to double each of the next few years, climbing from an estimated CDN$85 million in 2004 to $450 million in 2007. Part of what's driving that explosion is what David Purdy, VP and GM of television services for Rogers Cable, calls 'the holy grail of video on demand:' main network, episodic programming. So it was good news for Purdy when Rogers signed Survivor: Cook Islands to an exclusive on-demand license in the North in September.