News

Product placement tops $2b in ’05

In the first global product placement study broken out by tv, film and other media, Stamford-based PQ Media has determined that global paid product placement spending surged 42.2% in 2005 to us$2.21 billion, and that double-digit pace will likely continue in years to come. That jump was largely fired by the reality, drama and sports markets.

September 1, 2006

In the first global product placement study broken out by tv, film and other media, Stamford-based PQ Media has determined that global paid product placement spending surged 42.2% in 2005 to us$2.21 billion, and that double-digit pace will likely continue in years to come. That jump was largely fired by the reality, drama and sports markets.