Squawk Box: Lifestyle TV

Thanks to the abundance of lifestyle shows flooding the airwaves, viewers can learn to whip up a killer soufflé or match picture frames to candle arrangements. However, producers shouldn't assume that channel surfers will watch any old show. While the genre has been a staple in the cable world for over a decade, Robb Weller of North Hollywood, California-based Weller/Grossman Productions says, 'Viewers are growing slightly weary of the same old blocks of lifestyle programs. What has and will continue to break shows out of the pack is the personality or host, but they truly must bring a great deal to the party. They need depth of subject, some type of national recognition, or an outrageous ability to connect.'