What’s in a name?

If you don't recognize Nikki Cheetham's name, the prodcos at which she's worked as managing director - such as London-based Bazal - should definitely be familiar. 'I think my personnel number there was 02, and [founder] Peter Bazalgette's was 01,' says Cheetham of her beginnings there in 1992. If the company doesn't ring a bell, that's because it switched its name to Endemol UK Productions in 2002 to reflect its acquisition by Endemol UK. The company's most recent name change happened in mid-May - it's now called Cheetah Television - and Cheetham has retained her role as md.