Science: ‘In my expert opinion…’

Finding science experts isn't, well... rocket science. But it does mean doing your homework. 'The temptation is to go with the person who can shoot their mouth off,' observes John Smithson, creative director for London's Darlow Smithson Productions. 'But creating a credible, authoritative documentary requires researching the subject matter thoroughly yourself, identifying a number of appropriate experts to act as behind-the-scenes consultants and on-air communicators, and then running down the best ones for the project.'

October 1, 2005

Finding science experts isn't, well... rocket science. But it does mean doing your homework. 'The temptation is to go with the person who can shoot their mouth off,' observes John Smithson, creative director for London's Darlow Smithson Productions. 'But creating a credible, authoritative documentary requires researching the subject matter thoroughly yourself, identifying a number of appropriate experts to act as behind-the-scenes consultants and on-air communicators, and then running down the best ones for the project.'