Natural History: Calling viewers back to nature

Like an animal on the prowl, broadcasters wanting to expand their natural history audience are attacking with rejuvenated marketing plans. Relying on the often older, higher income, male-skewed demo currently watching just isn't lucrative enough. Many channels, and even some savvy producers, are competing to get in the faces (and on the screens) of new viewers - and that usually leads them to the younger generation.

September 1, 2005

Like an animal on the prowl, broadcasters wanting to expand their natural history audience are attacking with rejuvenated marketing plans. Relying on the often older, higher income, male-skewed demo currently watching just isn't lucrative enough. Many channels, and even some savvy producers, are competing to get in the faces (and on the screens) of new viewers - and that usually leads them to the younger generation.