Bring on the Ty Pennington stud finders

Wearing my KidScreen hat, I've been attending international licensing events for several years and always come back to the office grilling RealScreeners about why I hadn't seen much non-fiction fare during my scouting. I'm a perfect target purchaser for non-fiction consumer product. I quite honestly didn't know what a stud finder was, but went out to the local hardware store and picked one up after a particularly inspiring episode of Trading Spaces one weekend. If there were a Ty Pennington brand on the shelf would I have bought that instead of the generic one? Absolutely.  Ditto for Iron Chef brand knives. I haven't gotten the Jamie Oliver fry pans, but that's probably only because I bought a new set before his came out.