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Leaping Broadcast

When the U.S. version of London-based Castaway Television's Survivor debuted on CBS in the summer of 2000, Mark Burnett - the format's multitasking exec producer - hoped it would develop a cult following, trigger watercooler buzz and gradually build an audience.

February 1, 2004

When the U.S. version of London-based Castaway Television's Survivor debuted on CBS in the summer of 2000, Mark Burnett - the format's multitasking exec producer - hoped it would develop a cult following, trigger watercooler buzz and gradually build an audience.