Singapore, despite a modest population of 4 million, has long attracted international businesses. In an area of the world that's often volatile, Singapore offers stability, a free-market, and a large English-speaking community. Media is among the industries that have set up shop - Discovery Networks Asia (DNA), launched in 1994, is headquartered in Singapore as is MTV Asia, which opened its office in 1995. A government-led initiative to shape Singapore into a global media city is now enticing a new batch of TV people to arrive at Asia's gateway. The latest to expand their presence there is National Geographic Channels International (NGCI), which establishes a global production office in Singapore this month.

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