The U.S. Public Broadcasting Service has partnered with San Jose, U.S.-based TiVo, one of the leading creators of digital video recorders (DVR), to develop PBS's programming-on-demand business. 'PBS recognizes that viewers are going to time-shift programming and organize content according to their own preferences,' says Deron Triff, senior director of digital content strategy for PBS. 'We're looking at different strategies that allow us to influence the way content is managed and accessed.'
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